Score Card

Criteria & Guidance

Entries will be scored against the criteria detailed below, out of a suggested total score. Please use the ‘Guidance on Scoring’ table. These are the criteria, which can be used to score and judge your entries. This will ensure maximum consistency and fairness to entrants.

Criteria – Health and Wellness Communications Awards 2025

PRmoment India Health Communications Awards 2025 will recognise excellence in healthcare and wellness communication across APAC. Campaigns must have been active or conducted between April 2024 and March 2025.

Criteria Score 1-50
Criteria 1 – Campaign Objectives & Budget
  • Assessment of how well the campaign objectives align with the available budget.
  • Evaluation of the clarity and achievability of the campaign's stated goals.
 1-10 Points
Criteria 2 – Campaign Target Audience & Strategy
  • Analysis of the effectiveness of the chosen target audience in reaching the campaign's objectives.
  • Assessment of the strategy's relevance and alignment with the target audience.
 1-10 Points
Criteria 3 – Campaign Implementation & Creativity
  • Evaluation of the execution and practical implementation of the campaign.
  • Examination of the creativity and innovation demonstrated in the campaign's design and delivery.
 1-10 Points
Criteria 4 – Campaign Results & Evaluation
  • Assessment of the tangible results achieved about the campaign's objectives.
  • Review of the methods used to evaluate the campaign's success, such as metrics and key performance indicators.
 1-10 Points
Criteria 5 – Campaign: Why do you think your entry should win this award?
    • An opportunity for participants to make their case for why their entry deserves recognition, highlighting unique aspects or achievements not covered by the other criteria.
    • Context and additional information that may influence the judging decision
 1-10 Points
Total: 1-25
Additional Notes:

This will give a total score for each team award entry out of a possible 50.

Guidance on scoring:

Score Description
50 Outstanding – Fully meets, and even exceeds the criteria
40 Impressive – Meets the criteria and is worthy of recognition.
30 Good - Meets the criteria but perhaps not so exceptional
20 OK - Nothing special or impressive
10 Weak - Unimpressive