Categories

Recognizes marketing and communication work in pharma, biotech, and biopharma

A.1 Best Use of CRO Communication, B2B

Recognizing B2B engagement by a contract research organization (CRO) in support to the pharmaceutical and biotechnology.

A.2 Best External Health Communication

Recognising the most impactful external health communication campaign.

A.3 Best Use of Media Relations Campaign

Recognizing the most impactful earned media campaign for education and awareness and brand building.

A.4 Best Use of Video and Audio (Including short-form video and podcasts)

Recognizing the most impactful use of audio and video to drive storytelling in pharma.

A.5 Best Public Affairs Campaigns

Recognizing the most impactful campaign that empowers society, public and government stakeholders in pharma.

A.6 Best Community Awareness And Education Campaign

Recognizing the most impactful campaign educating the community and increasing awareness about key health issues

A.7 Excellence in Patient Communications

Celebrating outstanding communication initiatives that effectively engage and inform patients, building trust.

A.8 Best Use of Digital/Social Media

Recognizing the most impactful use of digital/social media to drive storytelling in pharma

A.9 Best Social Impact, Sustainability or CSR Campaign

Recognizing campaigns that focus on social impact, CSR or sustainability effort by the pharma sector.

A.10 Best Integrated Marketing Communications Campaign

Recognizing the most effective integrated marketing communications campaign in the pharmaceutical sector.

Recognizing excellence in communication strategies that drive awareness, engagement, and impact in the MedTech and medical equipment sector

B.1 Best Use of CRO Communication, B2B

Recognizing effective B2B engagement by a contract research organization (CRO) supporting the MedTech and medical equipment industries.

B.2 Best External Health Communication

Honoring the most impactful external communication campaign that enhances public awareness and engagement in the MedTech space.

B.3 Best Use of Media Relations Campaign

Recognizing outstanding earned media efforts that effectively build awareness and credibility for MedTech and medical equipment brands.

B.4 Best Use of Video and Audio (Including short-form video and podcasts)

Celebrating the most compelling use of video and audio storytelling to drive engagement and awareness in the MedTech sector

B.5 Best Public Affairs Campaigns

Recognizing impactful public affairs initiatives that engage policymakers, stakeholders, and the public to drive meaningful conversations in the MedTech space.

B.6 Best Community Awareness And Education Campaign

Honoring campaigns that effectively educate communities about key MedTech advancements, fostering awareness and informed decision-making.

B.7 Excellence in Patient Communications

Celebrating initiatives that prioritize clear, impactful communication to support and engage patients in the MedTech and medical device sectors.

B.8 Best Use of Digital/Social Media copy

Recognizing the most innovative use of digital and social media platforms to amplify MedTech brand narratives and industry influence

B.9 Best Product Campaign

Honoring the most effective product marketing campaign in the MedTech sector, demonstrating strategic positioning and impact.

B.10 Best Social Impact, Sustainability or CSR Campaign

Honoring the most effective product marketing campaign in the MedTech sector, demonstrating strategic positioning and impact.

B.11 Best Integrated Marketing Communications Campaign

Recognizing MedTech campaigns that drive meaningful social change, sustainability efforts, or corporate social responsibility (CSR) initiatives

Celebrates campaigns showcasing innovations in wearable devices, telemedicine, and at-home health technologies

C.1 Best External Health Communication

Recognizing the most effective external communication campaign that enhances public awareness and engagement around fitness wearables and health tech innovations.

C.2 Best Use of Media Relations Campaign

Honoring outstanding earned media efforts that successfully position fitness wearables and health tech solutions in the industry and among consumers.

C.3 Best Use of Video and Audio (Including short-form video and podcasts)

Celebrating the most compelling use of multimedia storytelling to educate, engage, and drive awareness of health tech advancements.

C.4 Best Community Awareness And Education Campaign

Recognizing impactful campaigns that educate communities about the benefits of wearable fitness technology and at-home health solutions.

C.5 Best Use of Digital/Social Media

Honoring the most innovative use of digital and social media platforms to promote and amplify messaging around health tech and fitness wearables.

C.6 Best Product Campaign

Celebrating a standout product launch campaign that effectively introduces and establishes a fitness wearable or health tech solution in the market.

C.7 Best Integrated Marketing Communications Campaign copy

Recognizing the most effective multi-channel communication strategy that seamlessly integrates various platforms to maximize reach and impact.

Recognizing innovative communication strategies by emerging healthcare and wellness companies that are transforming patient care, medical technology, and health services.

D.1 Best Healthcare or Wellness Startup Comms Campaign

Recognizing outstanding communication initiatives from emerging healthcare companies.

D.2 Best Online Health Platform Campaign

Celebrating effective campaigns launched by online health platforms.

D.3 Best Marketing/Marcoms Campaign

Awarding excellence in marketing and marcomms strategies within the health startup sector.

D4. Best use of AI Tech for Health and Wellness

Celebrating effective campaigns for best use of AI tech by health and wellness platforms.

E.1 Best External Health Communication

Recognizing impactful external communication efforts that effectively promote women's health initiatives, advocacy, and medical advancements.

E.2 Best Use of Media Relations

Honoring outstanding earned media campaigns that drive visibility and awareness around critical women's health topics.

E.3 Best Use of Video and Audio (Including short-form video and podcasts)

E.3 Best Use of Video and Audio (Including short-form video and podcasts) Celebrating compelling storytelling through video and audio content to educate and engage audiences on women's health.

E.4 Best Women's Community Awareness and Education Campaign

Recognizing initiatives that empower and educate communities on women's health issues, fostering dialogue and change.

E.5 Excellence in Patient Communications

Honoring outstanding patient-focused communication strategies that improve health literacy, support, and engagement for women.

E.6 Best Use of Digital/Social Media

Recognizing innovative digital and social media campaigns that successfully amplify awareness and advocacy for women's health.

This award is presented to a campaign by health or wellness ecosystem stakeholders such as hospitals, doctors, advocacy groups, and NGOs

F.1 Best External Health Communication, Hospitals/Insurance

Recognizing the most impactful external health communication campaign for hospitals.

F.2 Best Use of Media Relations Campaign- Hospitals/ Insurance

K.2 Best Use of Media Relations Campaign

Recognizing the most impactful earned media campaign for education and awareness and brand building.

F.3 Best Use of Video and Audio (Including short-form video and podcasts)

Recognizing the most impactful use of audio and video to drive storytelling for hospitals and insurance

F.4 Best Community Awareness And Education Campaign

Recognizing the most impactful campaign educating the community and increasing awareness about key health issues by hospitals or insurance firms

F.5 Excellence in Patient Communications-Hospitals

Celebrating outstanding communication initiatives that effectively engage and inform patients, building trust.

Recognizing impactful communication campaigns that promote consumer health, fitness, mental well-being, and holistic wellness, empowering individuals to make informed lifestyle choices.

G.1 Best External Health Communication

Honoring outstanding external communication efforts that effectively educate and engage consumers on physical and mental wellness topics.

G.2 Best Use of Media Relations

Recognizing strategic earned media campaigns that amplify awareness and advocacy for wellness and mental health.

G.3 Best Use of Video and Audio (Including short-form video and podcasts)

Celebrating compelling storytelling through video and audio content that drives conversations around wellness.

G.4 Best Community Awareness and Education Campaign

Recognizing initiatives that educate, inform, and inspire communities to prioritize their physical and mental well-being.

G.5 Excellence in Patient Communications

Honoring exceptional communication strategies that support patients in managing physical and mental health conditions with clarity and empathy.

G.6 Best Use of Digital/Social Media

Recognizing innovative digital and social media campaigns that effectively engage audiences in health and wellness conversations

G.7 Best Product or Service Campaign

Celebrating exceptional marketing and communication efforts that successfully introduce or promote a wellness-related product or service

G.8 Best Social Impact, Sustainability, or CSR Campaign

Honoring campaigns focusing on social responsibility, sustainability, or community well-being in the wellness space.

G.9 Best Integrated Communications Campaign

Recognizing the most effective multi-channel communication strategy that seamlessly integrates various platforms for maximum impact in wellness communication.

Celebrating groundbreaking campaigns that push the boundaries of health and wellness communications through creative storytelling, digital innovation, and strategic influencer engagement.

H.1 Best Celebrity/Health Influencer Campaign

Recognizing impactful collaborations with celebrities or health influencers that successfully drive awareness and engagement in health and wellness.

H.2 Best Healthcare Digital Campaign

Honoring the most effective digital campaign that leverages online platforms to educate, inform, and engage audiences on health-related topics.

H. 3 Best Use of Mobile Marketing

Celebrating innovative mobile-first campaigns that utilize apps, SMS, or mobile platforms to enhance healthcare accessibility and engagement.

H.4 Best Use of Content Marketing

Recognizing outstanding content-driven strategies that effectively educate and engage audiences through blogs, articles, videos, and other storytelling formats in the health and wellness space.

Showcases campaigns for sexual wellness, personal hygiene, and intimate care, balancing creativity with sensitivity

I.1 Best Use of Media Relations Campaign

Honoring outstanding earned media efforts that shape conversations around sexual wellness, personal hygiene, and intimate care.

I.2 Best Use of Video and Audio (Including short-form video and podcasts)

Celebrating powerful storytelling through video and audio formats that drive meaningful discussions and awareness.

I.3 Best Community Awareness and Education Campaign

Recognizing campaigns that foster open conversations and educate communities about intimate health and hygiene.

I.4 Best Use of Digital/Social Media

Awarding the most effective use of digital and social media to destigmatize and promote personal care and wellness topics.

I.5 Best Product / Product Launch Campaign

Honoring strategic and creative product launches that introduce new intimate and personal care products to the market

I.6 Best Integrated Communications Campaign

Recognizing comprehensive, multi-channel campaigns that successfully communicate intimate and personal care messages.

This category is presented to an agency or in-house team that has demonstrated exceptional achievement on the company's behalf.

J.1 Team Awards -Agency

J.1 Communication Agency of the Year – Healthcare Communication (Large)

Recognizing an agency with a revenue between ₹8 to ₹12 crores, showcasing excellence in healthcare communication strategies, innovation, and impactful campaigns.

J.2 Communication Agency of the Year – Healthcare Communication (Medium)

Honoring an agency with a revenue between ₹5 to ₹8 crores, demonstrating strong healthcare communication capabilities and delivering measurable success

J.3 Communication Agency of the Year – Healthcare Communication (Small)

Celebrating an agency with a revenue below ₹5 crores, making a significant impact in healthcare communications through creativity, strategy, and execution.

J.4 Health Marketing Agency of the Year

Celebrating an agency specializing in health marketing that has demonstrated outstanding work in branding, engagement, and digital strategy within the healthcare sector.

1. Team Awards

This award is presented to a healthcare company's in-house team that has demonstrated exceptional achievement on the company's behalf.

K.1 In-House Team of the Year – Pharma, Biotech, and Biopharma

Recognizing an in-house communications team within a pharmaceutical, biotech, or biopharma company that has successfully executed innovative and high-impact communication campaigns

K.2 In-House Team of the Year – MedTech and Devices

Honoring an in-house team within the MedTech and medical devices sector for excellence in communication strategies, brand positioning, and industry engagement.